Placebo Design.

Did you know that cyclists perform athletically better when they are ‘told’ they have taken a caffeine enhancement over when they actually do take a caffeine enhancement (Beedie et al, 2006). Also, people who thought they were drinking Vodka all night performed significantly worse on tests of memory – even though they were actually only[…]

Ignorance, needs and wants – The psychology of brand choices.

Lining up at the supermarket checkout waiting to buy the shopping, I look in my trolley and see around 50 items. I wonder who put them there and how he chose them. I know I physically took the items off the shelves and put them in the trolley, but I have no idea of why[…]

The psychology of co-design?

In the last few years the term ‘co-design’ has cropped up more and more in design circles and even in popular culture to the extent I would say it qualifies for the term ‘zeitgeist’. Like every new term it initially struggled for a definition being mixed with similar areas such as participatory design, co-discovery and[…]

Design as Art.

by Bruno Munari. Design as Art is Munari’s 1966 book of essays bringing together his thoughts and musings on design and art. Is there a difference between an artist and a designer today he asks? Munari thought the designer was the artist of his day.

#3 — Priming.

Imagine you’re out shopping and you’re stopped in the street to help with a survey. You have plenty of time so you agree to help. It turns out the survey is on healthy eating and you are asked several questions on what you feel is a healthy diet and what you and your family eat.[…]

Making the right choice – a trilogy.

When looking around the web at various lectures and videos I noticed a few of my favourite speakers were talking about a similar area so I thought I’d post three of these videos. Each of the following people explore how we make choices in our everyday lives and the factors that can influence us.

Design & Psychoanalysis: siblings in empathy

This article is about Design and Psychoanalysis, empathy, shopping to recapture your lost mum, Google as your mythical dad and Volvo as your mummy’s womb. 

Open IDEO – crowdsourcing for change.

In the last issue of ¡design thinkers! the post on crowdsourcing focused on whether the technique could be used effectively to source better design. Since then global design agency IDEO have launched a new crowdsourcing website called OpenIDEO. Unlike the other websites using crowdsourcing techniques the idea of OpenIDEO is to attempt to plug into[…]

Thinking from A to Z.

Negotiating, arguing or debating relies on the fact of understanding the rules of an argument. If you have ever tried to argue or reason with a child who knows no such rules you will know how frustrating and pointless it can be. This small book runs through the main points of logic and reason often[…]

The designers’ guide to crowdsourcing.

Crowdsourcing has created dramatic results in aidwork and commercial enterprises and it’s now knocking on the door of design and raises the question of can crowdsourcing be a valuable method to commission effective creative services?