Positive Linking.

by Paul Ormerod If you’ve read ‘Nudge’ and thought “yeah, I get it but I don’t think behavioural economics is going to save the world on its own” – then this might fill in a few of the gaps for you. Paul Ormerod is far from opposed to nudge theory and how we can be[…]

The Wiki Man.

By Rory Sutherland. If you’ve read any of the previous ¡Design Thinkers! issues or any blog that talks around behavioural economics then you’ll have come across Rory Sutherland. Rory is Vice Chairman of Ogilvy Mather and is the self-titled impresario of behavioural economics and this book is a collection of his thoughts and opinions.

What can you learn from the Simpsons?

Network for Good has collaborated with Sea Change Strategies to produce two great documents: Homer Simpson for Nonprofits & Lisa Simpson for Nonprofits. Each document is tailored for charities or nonprofit organisations and focuses on how they can apply the theories from behavioural economics and science to their everyday fundraising strategies.


It’s such a tired cliché that after the Christmas blow-out everyone joins a gym with the solid determination that they won’t be one of the many who drop out by the time February rolls around. Tired as it may be the statistics from gym memberships show that it is actually true. In fact, if you[…]

Naughty nudges.

It all seems to be about ‘nudges’ at the moment. With the UK Government creating its Behavioural Insight Team, lovingly nicknamed ‘the nudge unit’, and with behavioural economics becoming more and more recognised I seem to stumble into examples everywhere. This one in particular deals with the elephant in the room topic of addiction to[…]

Excuse me, there’s a fly in my…

… urinal. It seems that a swarm of flies have taken residence in Schiphol Airport’s urinals in Amsterdam. Most unusually one fly has adopted each one of the separate urinals as its final resting place. Upon closer inspection you’ll find that these flies have each been etched onto the porcelain with the purposeful intention of[…]

The Big Charity.

It is the current coalition Government’s highly publicised ambition that we build a stronger society – a Big Society in fact. Quite a lot of focus has been given to the action of ‘empowering communities and opening up public services, provoking both positive and negative reactions, but not so much attention has been given to[…]

The value of design.

After the long video in the last issue this one will only take you a mere 3 minutes to absorb. The video is just an update from Dan Ariely, a behavioural economist at Duke University (and a favourite of ¡Design Thinkers!) but poses an interesting question on the value of design.


by Robert H. Thaler and Cass R. Sunstein In the previous review of Robert Caldini’s book ‘Influence’ I mentioned that it has spawned many other books that refresh its content for the modern world but pretty much stick to the theories it introduced. Since Influence was first published in 1984 the world has become used[…]

The Upside of Irrationality.

by Dan Ariely. I have previously featured a couple of Dan Ariely’s videos on TED or Big Think most of which present some of the examples from his two books. Dan’s first book, ‘Predictably Irrational’, introduces you to the notion that we don’t always act in a rational way