Positive Linking.

by Paul Ormerod If you’ve read ‘Nudge’ and thought “yeah, I get it but I don’t think behavioural economics is going to save the world on its own” – then this might fill in a few of the gaps for you. Paul Ormerod is far from opposed to nudge theory and how we can be[…]

Our Superheroes, Ourselves.

Edited by Robin S. Rosenberg Have you noticed there are quite a few superhero films out these days? If you’re a thinking type (and surely you are as why are you here otherwise), then maybe you wondered what it is about superheroes that attracts people and why now in particular.

The Wiki Man.

By Rory Sutherland. If you’ve read any of the previous ¡Design Thinkers! issues or any blog that talks around behavioural economics then you’ll have come across Rory Sutherland. Rory is Vice Chairman of Ogilvy Mather and is the self-titled impresario of behavioural economics and this book is a collection of his thoughts and opinions.

Moonwalking with Einstein.

by Joshua Foer. I picked this up as the cover sang out at me from the table at Waterstone’s (I’m still keeping the apostrophe). Jonah Lehrer adorns the back cover with his quote ‘If you want to understand how we remember, and how we can all learn to remember better, then read this book.’

Reality is Broken

by Jane McGonigal Jane McGonigal is probably the person most recognised as leading the current ‘gamification’ movement and in this book she outlines why she thinks that gaming can help in nearly every area of life.

Gamification by Design.

by Gabe Zichermann and Christopher Cunningham People enjoy computer games – therefore if you turn non-game things into games, everyone will be happy. That’s the idea, and that’s what this book is trying to tell you. But (and I guess you saw that BUT coming) the argument is not convincing.

The New Games Book

Edited by Andrew Fluegelman I read about this book in Jane McGonical’s Reality is Broken and sought it out on Ebay. Published in the mid-seventies, this book is half a guide to communal games you can play [in parks, beaches and other spaces] but the other half presents essays outlining the relevance and importance of[…]

Your Choice.

By you? Gamification is fairly new and whilst there is a lot of talk about it in blogs and forums not many authoritative books have been written on the subject. We certainly didn’t want to recommend any that we haven’t actually read so we’re asking for your opinions and reviews of any you have read which make[…]

Just My Type.

by Simon Garfield. It’s hard to know quite who this book is aimed at, the type geeks (mostly made up of graphic designers) or the interested layman? Well, it seems to aim right in the middle of the two, but in doing so often disappoints the former and confuses the latter.

Design as Art.

by Bruno Munari. Design as Art is Munari’s 1966 book of essays bringing together his thoughts and musings on design and art. Is there a difference between an artist and a designer today he asks? Munari thought the designer was the artist of his day.