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PM Davies

THE NEURO WEB?

A new online tool suggests that it can give you scientific insight to improve your website design. EyeQuant describes itself as a neuroscience meets marketing start-up that helps designers communicate their site benefits within the first few seconds of people viewing it. It claims that their technology can predict where people will look on your[…]

Positive Linking.

by Paul Ormerod If you’ve read ‘Nudge’ and thought “yeah, I get it but I don’t think behavioural economics is going to save the world on its own” – then this might fill in a few of the gaps for you. Paul Ormerod is far from opposed to nudge theory and how we can be[…]

Our Superheroes, Ourselves.

Edited by Robin S. Rosenberg Have you noticed there are quite a few superhero films out these days? If you’re a thinking type (and surely you are as why are you here otherwise), then maybe you wondered what it is about superheroes that attracts people and why now in particular.

The Wiki Man.

By Rory Sutherland. If you’ve read any of the previous ¡Design Thinkers! issues or any blog that talks around behavioural economics then you’ll have come across Rory Sutherland. Rory is Vice Chairman of Ogilvy Mather and is the self-titled impresario of behavioural economics and this book is a collection of his thoughts and opinions.

Moonwalking with Einstein.

by Joshua Foer. I picked this up as the cover sang out at me from the table at Waterstone’s (I’m still keeping the apostrophe). Jonah Lehrer adorns the back cover with his quote ‘If you want to understand how we remember, and how we can all learn to remember better, then read this book.’

A better inbox.

Whilst sat with a client recently I noticed the little red badge on her emails said she had over 2,350 unread messages. When asked, she remarked that most are spam and now there are just too many to deal with. Sound familiar?

Inbox Zero.

How do you manage your emails? In this video from Google Tech Talks, Merlin Mann talks about why it’s crucial for our productivity that we have a system for managing our emails.

What can you learn from the Simpsons?

Network for Good has collaborated with Sea Change Strategies to produce two great documents: Homer Simpson for Nonprofits & Lisa Simpson for Nonprofits. Each document is tailored for charities or nonprofit organisations and focuses on how they can apply the theories from behavioural economics and science to their everyday fundraising strategies.

FOURSQUARE PERSONALITY.

If you’re one of the 40 million people who use Foursquare, then this should be of interest to you. If you regularly check-in to your favourite bars, coffee houses, shops or gym then you’ll also know where your Foursquare friends go, but what do the places you frequent say about you and your personality? The[…]

PERIODIC TABLE OF SOCIAL ISSUES.

There are a load of places that now create very cool posters aimed at designers (and no, I don’t mean the swaths of Keep Calm and… variety) and Dorothy are up there with the best. Probably most famous for their Song Map or 390 song titles made into a road map style, they have also[…]